Comments on: Email Lists are People http://www.aperiomarketing.net/blog/2009/01/email-lists-are-people/ Pragmatic marketing ideas for small- and medium-sized business Fri, 07 May 2010 16:33:10 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Erick http://www.aperiomarketing.net/blog/2009/01/email-lists-are-people/comment-page-1/#comment-20 Erick Thu, 05 Feb 2009 16:11:53 +0000 http://www.aperiomarketing.net/blog/?p=88#comment-20 I know I delete everything I get that seems like it was written for the masses. Clearly the more customized you can make an email, the more effective it is going to be. Nonetheless, there has to be a balance between complete customization and complete boilerplate. I think getting that balance "right" is the real difficulty. So, while this is a great reminder, I'd love to see an expansion of this idea to suggest where that optimal balance is. I know I delete everything I get that seems like it was written for the masses. Clearly the more customized you can make an email, the more effective it is going to be. Nonetheless, there has to be a balance between complete customization and complete boilerplate. I think getting that balance “right” is the real difficulty. So, while this is a great reminder, I’d love to see an expansion of this idea to suggest where that optimal balance is.

]]> By: Matthew Parente http://www.aperiomarketing.net/blog/2009/01/email-lists-are-people/comment-page-1/#comment-5 Matthew Parente Thu, 29 Jan 2009 20:01:52 +0000 http://www.aperiomarketing.net/blog/?p=88#comment-5 It's so easy to forget the humanity of it all, but it's so important. Thanks for your comment, CJ! It’s so easy to forget the humanity of it all, but it’s so important. Thanks for your comment, CJ!

]]> By: CJ Romberger http://www.aperiomarketing.net/blog/2009/01/email-lists-are-people/comment-page-1/#comment-4 CJ Romberger Thu, 29 Jan 2009 19:30:38 +0000 http://www.aperiomarketing.net/blog/?p=88#comment-4 What an excellent post for me to find today, while I'm creating an email to send to our list. Each one of those people is someone we should be treating with respect, while delivering valuable, timely, succinct information. I'm saving this post as a favorite. What an excellent post for me to find today, while I’m creating an email to send to our list. Each one of those people is someone we should be treating with respect, while delivering valuable, timely, succinct information.

I’m saving this post as a favorite.

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