How do you create your email marketing campaigns? Is it typically one big blast that gets sent out to promote a specific event or offering? Do you follow up on that promotion? Do you measure and learn from what went wrong? Even something as “simple” as email marketing can be made better with a little effort.

The following video shares some insight on how we can all learn from our mistakes, and by taking some chances, we might actually succeed beyond our wildest dreams. Special thanks to Guy Kawasaki for sharing this video with me via Twitter.