The Austin Twestival has come and gone, but the affect it had on the world is still palpable. My overall account of the event is available at the Inc Slinger’s blog. Still, there are some questions regarding the event, how it was done, and what the tangible results were. So, for that, I contacted Michelle Greer, one of the organizers for the event, for a quick email interview:

Q:How long ago did you start organizing the Austin Twestival?

Michelle Greer: We started organizing Twestival about a month ago. I wasn’t going to do it but a bunch of people offered to help, so it was hard to say no.

Q: Besides Twitter and word of mouth, did you use any other media or methods to raise awareness for this event?

MG: I believe in an integrated approach to marketing. Our emcee Josh Shepherd was on 101x, KGSR and K EYE. It seemed that most of our traffic came from people on Twitter or friends of people on Twitter though. We promoted it on Facebook and a lot of people put it in emails or blog posts.

Q: What was the final count on registered attendees for the event?

MG: We had 391 registered attendees and at least 50 walkups.

Q: Can you share the final dollars raised from the event for Charity Water?

MG: We are still waiting for one invoice to go through, but after the raffle, the ticket sales, and sponsorships, we raised $8868. LA and London raised just over $10k. Considering we are significantly smaller than both of these cities, I’d say, Austin rocks! Thank you for stepping up!

Q: If there’s anything else you’d like to add or share, please feel free! J

MG: My intended goal for this event was to raise money and awareness for charity:water. If you haven’t already, go to charity:water’s site and take a look at their cause. If you haven’t donated already, you can still add to Austin’s tally here. I have a bunch of t-shirts still, so if anyone wants to buy one for $10 with all profits going to charity:water, email me at michelle(at)michellesblog.net.