Tito [yes, Tito...what of it?] writes to TC and asks:
“What is the difference between advertising and marketing, and why should I care?”

The BIG question!

I will now officially give everyone reading this a college degree in both marketing and advertising…in less than 30 seconds! Ready?

Marketing: the who, what, where, when, why…whos’ going to buy this? why would they want to? what do I have to know and do to get them interested? What the hell is going on out there?

Advertising: “Hey you, yeah you, c’mere, take a look… buy this thing. You’re gonna love it!”

Ta-dah!

Why should Tito care? If he gives good thought to his marketing, and then builds his brand based on that knowledge, the advertising campaign he creates for that brand should work just fine.

Brothers and Sisters…Spend the time to find out what the customer wants; make your branded images and messages fit the market; don’t shirk on creating excellent advertising and placing it where it needs to go, and voila! Success! … and so it shall be written….and so it shall be done!

If you have questions for Terry, you can email him at terry [at] adbiz.com.