A few weeks ago there was a huge charity event that was hosted in several cities around the world. Most of the awareness for the event was done via social media.

For those not too familiar with social media, you may equate it with people who hang out in front of their computers too much, and are not too … well … social. The reality is quite the opposite.

In fact, social media can do things for non-profits (and for-profits) that traditional marketing cannot do: engage people. Social media gets people involved, allows them to form groups, and once a critical mass of groups are formed, there’s an enormous amount of potential.

That’s exactly what happened with Twestival. Sure Twestival was primarily marketed to those who use Twitter. But does that mean Twestival was a lame, boring party for a bunch of computer nerds? Check out this video and then let me know …