Comments on: The Critical Cornerstone of Successful Social Media Marketing http://www.aperiomarketing.net/blog/2009/03/the-critical-cornerstone-of-successful-social-media-marketing/ Pragmatic marketing ideas for small- and medium-sized business Mon, 18 Jul 2011 22:49:18 -0700 hourly 1 http://wordpress.org/?v=3.1.3 By: Matthew Parente http://www.aperiomarketing.net/blog/2009/03/the-critical-cornerstone-of-successful-social-media-marketing/comment-page-1/#comment-289 Matthew Parente Thu, 05 Mar 2009 22:32:54 +0000 http://www.aperiomarketing.net/blog/?p=363#comment-289 Bryan, thanks for throwing such a great event. It apparently works even when you're not there, a testament to good leadership! :) Kyle, your right ... it's not limited to social media. telling a good, authentic, consistent story is just important. In my upcoming newsletter, I'm featuring an interview with The Soup Peddler, which was founded by a guy named David Ansel. He doesn't have to think about branding, the story, etc., because is pretty much just him (the brand of David Ansel). As long as he's authentic, The Soup Peddler is too. When businesses get bigger than just one person though, authenticity can get lost. FYI ... The Soup Peddler interview comes out next week in the Marketing Ideas! Newsletter. Bryan, thanks for throwing such a great event. It apparently works even when you’re not there, a testament to good leadership! :)

Kyle, your right … it’s not limited to social media. telling a good, authentic, consistent story is just important.

In my upcoming newsletter, I’m featuring an interview with The Soup Peddler, which was founded by a guy named David Ansel. He doesn’t have to think about branding, the story, etc., because is pretty much just him (the brand of David Ansel).

As long as he’s authentic, The Soup Peddler is too. When businesses get bigger than just one person though, authenticity can get lost.

FYI … The Soup Peddler interview comes out next week in the Marketing Ideas! Newsletter.

]]> By: Kyle Flaherty http://www.aperiomarketing.net/blog/2009/03/the-critical-cornerstone-of-successful-social-media-marketing/comment-page-1/#comment-288 Kyle Flaherty Thu, 05 Mar 2009 22:16:23 +0000 http://www.aperiomarketing.net/blog/?p=363#comment-288 Perfect recap! I think the part that always resonates with me about successful B2B uses of digital media and interactive marketing is when you say "By telling a good, authentic, consistent story through various social media platforms..." Twitter was my example yesterday, but we do the same thing on your YouTube channel (www.youtube.com/breakingpointsystems). It is critical from a messaging and communication standpoint, as well as a community engagement driver. Thanks Matthew, great to finally meet you in person yesterday! /kff Perfect recap!

I think the part that always resonates with me about successful B2B uses of digital media and interactive marketing is when you say “By telling a good, authentic, consistent story through various social media platforms…”

Twitter was my example yesterday, but we do the same thing on your YouTube channel (www.youtube.com/breakingpointsystems). It is critical from a messaging and communication standpoint, as well as a community engagement driver.

Thanks Matthew, great to finally meet you in person yesterday!

/kff

]]> By: Bryan Person http://www.aperiomarketing.net/blog/2009/03/the-critical-cornerstone-of-successful-social-media-marketing/comment-page-1/#comment-286 Bryan Person Thu, 05 Mar 2009 20:56:20 +0000 http://www.aperiomarketing.net/blog/?p=363#comment-286 Matthew: Good to see that you enjoyed Kyle's presentation at the Austin SMB yesterday! Wish I could have been there myself, but I got bits and pieces from the tweets. Hope to see you at the April breakfast. Bryan | @BryanPerson Social Media Breakfast founder Matthew:

Good to see that you enjoyed Kyle’s presentation at the Austin SMB yesterday! Wish I could have been there myself, but I got bits and pieces from the tweets.

Hope to see you at the April breakfast.

Bryan | @BryanPerson
Social Media Breakfast founder

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