Comments on: Following the Donut Holes to a Better Customer Experience http://www.aperiomarketing.net/blog/2009/06/following-the-donut-holes-to-a-better-customer-experience/ Pragmatic marketing ideas for small- and medium-sized business Fri, 07 May 2010 16:33:10 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Promotional Products http://www.aperiomarketing.net/blog/2009/06/following-the-donut-holes-to-a-better-customer-experience/comment-page-1/#comment-702 Promotional Products Tue, 25 Aug 2009 06:31:38 +0000 http://www.aperiomarketing.net/blog/?p=422#comment-702 Very well written article. Creating a great customer experience should be job #1 of business such as these, it will help in so many different ways, from customer retention to WOM marketing that will ultimately benefit your business. Very well written article. Creating a great customer experience should be job #1 of business such as these, it will help in so many different ways, from customer retention to WOM marketing that will ultimately benefit your business.

]]> By: Russ A. Hatfield Jr. http://www.aperiomarketing.net/blog/2009/06/following-the-donut-holes-to-a-better-customer-experience/comment-page-1/#comment-612 Russ A. Hatfield Jr. Tue, 02 Jun 2009 03:41:35 +0000 http://www.aperiomarketing.net/blog/?p=422#comment-612 Hi Matthew, Good point about the barriers to experience. Companies spend so much time and effort developing their product but fail to craft the experience that supports and envelopes the product. That is, there is MUCH more to the customer experience than the product alone. And for those that can't even get the product right -- oh boy! ;) Make it easy for customers to do business with you. If you don't, sooner or later you'll be putting up the biggest barrier to customer experience there is: a big "Out of Business" sign on your front door. Thanks for the reminder! Russ Seattle, WA http://www.twitter.com/russhatfield Hi Matthew,

Good point about the barriers to experience. Companies spend so much time and effort developing their product but fail to craft the experience that supports and envelopes the product. That is, there is MUCH more to the customer experience than the product alone. And for those that can’t even get the product right — oh boy! ;)

Make it easy for customers to do business with you. If you don’t, sooner or later you’ll be putting up the biggest barrier to customer experience there is: a big “Out of Business” sign on your front door.

Thanks for the reminder!
Russ
Seattle, WA
http://www.twitter.com/russhatfield

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