Marketing Ideas! is the corporate blog of Aperio Marketing and is written and edited by Matthew Parente and various contributing writers.

The goal of this blog is to share pragmatic information for small business owners and entrepreneurs on and about marketing, all while applying Matthew’s understanding of marketing, anthropology, and raising kids to the famous George Bernard Shaw quote “The single biggest problem in communication is the illusion that it has taken place.”

This quote is also quite apt in the world of marketing, as many companies believe they know what marketing is (or at least what it should be), yet they are frequently frustrated with the results. The goal of this blog is to help shed some light on the true role of marketing and to assist those who want to build substantial, responsible organizations. Or, as Regis McKenna stated in Marketing is Everything:

Companies that continue to see marketing as a bag of tricks will lose out in short order to companies that stress substance and performance.”