About Us
Aperio is a latin word that means to uncover, lay bare, reveal, or make clear. Therefore, as the meaning of aperio implies, Aperio Marketing's mission is to help companies better understand marketing — to use it not as an advertising avenue, but a way to help build relationships so they can grow their businesses.
Aperio Marketing believes that business and marketing processes are closely related to each other. Yet, many small businesses separate their business planning from their marketing strategies. Successful businesses, regardless of size, keep a constant eye towards integrating business goals and marketing strategies and objectives. Marketing is not a purely creative endeavor; it is a process than can be applied to any business. By applying this process to the whole business, executives will be better positioned to:
- Discover new opportunities for profit
- Create meaningful long-range plans
- Create realistic objectives for sales and marketing
- Own actionable market information
- Reduce interdepartmental strife
- Reduce managerial frustration
- Reduce expensive product and market experimentation
- Have more understanding and control over pricing
- Reduce vulnerability to environmental changes
- Have more control over the business
Management
Matthew Parente—President/Founder
When Matthew received his degree in anthropology, he soon realized its pragmatic value in the business world. Over the last decade, Matthew used his skills to help companies discover their authentic stories and create communities that helped foster strong relationships and brand loyalty. This experience has given him the opportunity to master his abilities as an innovator, collaborative leader, and a professional renowned for his attention to detail as well as his analytical and efficiency skills. The foundation of his marketing philosophy begins with the belief that marketing, especially for small- and medium-sized organizations, should be based on genuine relationships and community.
Noted for his pragmatic approach in creating and implementing marketing strategies and processes, Matthew is a frequent speaker at industry events, and contributes articles to various publications, is a proud coach to his two young boys' sports teams, and is a volunteer on the Austin Chamber of Commerce Communications Council, Branding sub-committee, and Small Business Advisory.