Aperio is a latin word that means to uncover, lay bare, reveal, or make clear. Therefore–as the meaning of aperio implies–Aperio Marketing's mission is to help companies discover their key marketing elements. Additionally, we assist in integrating these elements within the context of their business so they can achieve their goals.
Aperio Marketing believes that business and marketing processes are closely related to each other. Yet, many small businesses separate their business planning from their marketing strategies. Successful businesses, regardless of size, keep a constant eye towards integrating business goals and marketing strategies and objectives. Marketing is not a purely creative endeavor; it is a process than can be applied to any business. By applying this process to the whole business, executives will be better positioned to:
Discover new opportunities for profit
Create meaningful long-range plans
Create realistic objectives for sales and marketing
Own actionable market information
Reduce interdepartmental strife
Reduce managerial frustration
Reduce expensive product and market experimentation
Have more understanding and control over pricing
Reduce vulnerability to environmental changes
Have more control over the business
Management
Matthew Parente—President/Founder
For over 7 years Matthew Parente has participated in the full marketing process. Over the years, Matthew learned that successful businesses are the ones that implement marketing well. This experience has given him the opportunity to master his abilities as an innovator, collaborative leader, and a professional renowned for his attention to detail as well as his analytical and efficiency skills. The foundation of his marketing philosophy begins with the belief that marketing, especially for small- and medium-sized organizations, should be results oriented, measurable, and fully tracked.
Noted for his pragmatic approach in creating and implementing marketing strategies and processes, Matthew shares his knowledge frequently by speaking at industry events, educational seminars, through his blog The Illusion of Communication, and contributing articles to various publications.
Matthew Parente—President/Founder