Email Marketing

According to a recent survey, 87% of consumers in the United States cite email as the top reason for connecting to the Internet. People buy smart phones like the iPhone and BlackBerry in part to stay connected to email no matter where they are.

Myth: People receive too many email.
Truth: People receive too many unimportant emails.

Email lets us confirm purchases, easily archive transactions, and can be a more efficient means of customer service. It can help retain customers, keep members informed, increase sales, fill seats, raise brand visibility, engage customers, build relationships with prospects, and grow your business.

Email has become a critical part of any firm's communications and marketing plan. But it doesn't need to be a "marketing" or "sales" message to be effective. If you want to send effective emails, make sure you are sending clear, compelling information that is at least useful and ideally important.

Consider appointment reminders. We all receive that phone call, sometimes at the most inappropriate time, reminding us of our doctor, dentist, hair, or other similar appointment. Wouldn't it be more convenient if that reminder was sent via email? By its nature, that type of email could be considered important, valuable information. The message is not overtly a marketing message, but your brand gets the benefit of sending such a timely, important message.

And that's where we come in. With our help, you'll be able to:

Manage your audience lists...

You can easily organize your recipients into groups, or use our advanced search-and-segment feature to find (and send to) people based on their interests, their geography, their past response and more. Your customizable signup screens let new people sign up from any spot on your website, and your customizable database lets you collect and store as much information as you like.

Trigger emails based on dates or actions ...

Would you like to send a birthday email to your clients? Does your business revolve around dates, such as appointments, or even leases or contracts? You can trigger reminder emails based on these dates so you can assist your clients stay on top of their schedules. This is about delivering and generating timely, important information, not batch-and-blast messages to faceless lists.

Utilize industry best practices...

Whether it's following the rules of permission marketing, handling opt-out requests quickly, interpreting bounces or making sure you're sending a well constructed email every time, our service can help make sure you're on board with the latest industry trends and best practices that will increase your delivery rates and improve your results.

Create and send stylish email campaigns...

Create stylish email campaigns using our intuitive click-and-build screens, or upload your finished html campaigns. Or choose our fully managed service and we'll do all the lifting for you. Either way, we'll help you prepare and preview your campaigns, proof them for problematic content, and send quickly and accurately every time. And your past campaigns are stored for easy access and linking later.

Deliver with success every time...

Our world-class delivery network ensures high delivery rates through our personalized sendoff, ISP relationships, and delivery policies that can be fine-tuned down to the individual mailing if necessary. Our engine handles every aspect of delivery for you, and our industry know-how helps ensure the highest delivery rates possible, every time.

Track your results in real time...

You'll see who opened your campaign, clicked on every link, forwarded your campaign to friends or signed up to get your future emails. You'll find out who bounced (definitely didn't get your email) and be able to follow up with them. This is just part of our real-time response tracking that lets you know just about everything that happens to your campaign, as it happens. And because we store your results over time, you'll be able to learn from past efforts to make your future emails enjoy even greater success.