Email Marketing: The Features

Our email marketing service contains a full set of features designed to help you manage every
aspect of your customer, member, and fan email outreach. A quick overview of some of our
noteworthy features:

{audience}

Our audience features help you import, store, manage and grow your permission lists. You'll be
able to:

• Create unlimited audience groups for organization and targeting
• Search & segment your audience based on demographic, response data and more
• Customize your database using standard fields and wildcards you create from scratch
• Create personalized signup screens and confirmation emails to help grow your list
• Import large lists easily and automatically clean them for duplicates and errors
• Easily move members and reorganize audience groups as you go
• Export your audience lists and data at any time

{campaigns}

Our campaign features help you create stylish email campaigns and send them using our sophisticated delivery network. You’ll be able to:

• Create stylish HTML campaigns without using HTML, or upload your own freestyle campaigns
• Personalize your emails with first names and more
• Prepare HTML and text versions, and deliver the right one automatically
• Rate your campaign for problematic content before you send
• Include our send-to-afriend feature with every email
• Control your own 'from' names and addresses
• Let recipients manage their preferences at any time
• Send your campaigns at any time, or schedule a future delivery

{response}

Our response section gives you easy access to your results, in real time. You'll be able to:

• See real-time totals for emails received, opened, clicked, forwarded, signed up and more (and details for who did what, and when)
• View response details for entire campaigns and for individual recipients
• Have bounces (hard and soft) and opt-out requests handled for you automatically
• Store your past campaigns and results in your online archive, and easily link to past campaigns from your website
• Create an instant, side-by-side comparison of multiple campaigns and their results
• Get assistance on delivery-related matters whenever you need it

{integration}

We can integrate your email marketing database with SalesForce.com and virtually any other webform/database combination that you might currently be using. Wouldn't it be nice to use a best-of-breed email marketing service while still using your existing e-commerce or website membership module? We can make that happen for you.

{more on the way...}

We add new features (and refine the ones we’ve got) every month. So the above list
continues to grow to meet your evolving email marketing needs.