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Email Marketing: The Features

Our email marketing service contains a full set of features designed to help you manage every
aspect of your customer, member, and fan email outreach. A quick overview of some of our
noteworthy features:

{audience}

Our audience features help you import, store, manage and grow your permission lists. You'll be
able to:

  • Create unlimited audience groups for organization and targeting
  • Search & segment your audience based on demographic, response data and more
  • Customize your database using standard fields and wildcards you create from scratch
  • Create personalized signup screens and confirmation emails to help grow your list
  • Import large lists easily and automatically clean them for duplicates and errors
  • Easily move members and reorganize audience groups as you go
  • Export your audience lists and data at any time

{campaigns}

Our campaign features help you create stylish email campaigns and send them using our sophisticated delivery network. You’ll be able to:

  • Create stylish HTML campaigns without using HTML, or upload your own freestyle campaigns
  • Personalize your emails with first names and more
  • Prepare HTML and text versions, and deliver the right one automatically
  • Rate your campaign for problematic content before you send
  • Include our send-to-afriend feature with every email
  • Control your own 'from' names and addresses
  • Let recipients manage their preferences at any time
  • Send your campaigns at any time, or schedule a future delivery

{response}

Our response section gives you easy access to your results, in real time. You'll be able to:

  • See real-time totals for emails received, opened, clicked, forwarded, signed up and more (and details for who did what, and when)
  • View response details for entire campaigns and for individual recipients
  • Have bounces (hard and soft) and opt-out requests handled for you automatically
  • Store your past campaigns and results in your online archive, and easily link to past campaigns from your website
  • Create an instant, side-by-side comparison of multiple campaigns and their results
  • Get assistance on delivery-related matters whenever you need it

{more on the way...}

We add new features (and refine the ones we’ve got) every month. So the above list
continues to grow to meet your evolving email marketing needs.

   

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