Encapsulated MarketingTM
For results-driven organizations
"In the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'." —Leo Burnett
The heart and soul of any good marketing effort is getting the word out. But that's harder than it sounds. Any old message won't work. It's important that the right message is communicated to the right audience.
However, the complicating factor with most marketing efforts is that—to discover what the right message is, to learn more about what who the target audience is and what they want—it usually requires some amount of market research, planning, time, and money. Furthermore, these efforts don't always lead to quantifiable positive results to the bottom line.
But there is a better way...
An encapsulated strategy: your all-in-one marketing solution
What if you could combine your advertising efforts with market research? What if you could simultaneously sell your products and gather useful data on market trends and uncover what your customers find useful? With a well-focused, organized marketing strategy, that's exactly what you can do.
The foundation of our Encapsulated MarketingTM system is built upon our Pay per Click (PPC) Management service. Starting with a robust keyword search and well-written ads, we analyze which keywords are driving traffic to your web site. From there, we optimize the landing pages and reuse the ad copy that receives the most clicks for other marketing efforts, such as email marketing campaigns and other pages on the site.
The main goal of this entire effort is obviously to drive sales. But because all of this is online and trackable, we can create reports that tell us which keywords are being searched most frequently, which email subject lines have the best open rates, and which links are used the most. With all of this data, which was easily and efficiently gathered, we can go back and further optimize the content, the keywords, and—most importantly—the message that is getting the word out.
Improve your sales brochures with better Internet marketing
Many Internet marketing agencies can do all the above for you. However, this is where our Encapsulated MarketingTM system is different from everyone else. We can take all the data from the Internet marketing efforts and translate that into real world marketing results. The ad copy that received the most clicks can be reused on direct mail pieces, in press releases, in print media, sales brochures, trade show exhibits, and more.
Futhermore, we're not testing a message on expensive print advertising that may or may not work; your using a message that has a proven ROI and has been shown to be relevant with the target audience. In other words, the cost of the advertising and research can be directly linked to sales and revenue. How often have you been able to directly link advertising and research as investments that drive revenue using your exiting methods?
What about the customers?
Need help with other facets of marketing, such as customer satisfaction surveys, gathering new feature requests, or putting together a conference for your customers or partners? We can help!
Our Encapsulated MarketingTM system is fully customizable and can fit into any budget. For more information on how we can help you, contact us, or call (512) 769-1250.
Turn Decision Makers into Customers
Our Encapsulated MarketingTM system is not only a great way to get in front of prospective customers who are searching for your offerings, but it's also one of the best ways to educate the market place about why you are different and better than your competitors. When done right, this critical step can help turn decision makers into customers.
If you would like to learn how we can do this for you, read our FREE article on "Turning Decision Makers into Customers: Bridging the Credibility Gap."
Learn how to turn decision makers into customers >> |
