$100 of FREE Advertising on Google AdWords

Start your Google AdWords campaign with us, and you may be eligible for $100 in free advertising on Google AdWords. Contact us to learn more.

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(512) 305-3966

Aperio Marketing is proud to have a Google AdWords Qualified Individual on staff.

Google AdWords Campaign Management

Aperio Marketing’s Google AdWords Campaign Management services places our clients paid advertising as sponsored results in search engine rankings. This provides for almost immediate exposure for your web site on search engines, content networks, and individual web sites in keyword-targeted ad placements.

How does Google AdWords work?

Advertisers bid on specific keyword phrases; the specific placement of the ad is directly related to the bid amount and the quality score for the keywords (the relevancy of the keyword). Ads can be placed in several different areas, including:

• Google search result pages, as sponsored listings related to search results, usually along the right side of the results page..
• On the Google search network, such as AOL, CompuServe, Ask.com, EarthLink, AT&T Worldnet, and Shopping.com.
• With Google content network partners, which displays contextual ads—matching articles with your relevant targeted keywords. The content network includes sites such as About.com, Lycos.com, NYtimes.com, InfoSpace, Reed Business, howstuffworks.com, The Food Network, HGTV, and business.com.
• On individual web sites, which display similar contextual ads, matching relevant content and keywords.

Why should my organization use Google AdWords?

Google AdWords has changed the way advertising works. No longer do you need to buy lists and search databases to uncover potential customers; the tables have been turned. For the first time ever, people can make effective searches to find YOU. Furthermore, unlike traditional advertising media, Google AdWords offers the following benefits:

• You set the budget and determines how much will be spent on advertising, not the publisher.
• Local businesses can target their markets by geography, or expand their business online by getting in front of national or global markets who are actively searching for your business!
• You choose when and where the advertisments will appear.
• In general, a pay-per-click (PPC) advertising model can lead to a lower cost-per-conversion than other advertising models.
• Tracking and measuring the return on investment (ROI) is virtually built-in to the system.
• Google AdWords provides for almost instant results, meaning there is data to support actionable changes to campaigns in hours and days, not weeks or months.
• The efforts put into creating effective Google AdWords campaigns are reusable in other media. Because the Google ads are easily tracked and measurable, the message is tested and approved by the target audience. When it is time to expand the campaign into magazines, newspapers, direct mail, even radio and television, you can be confident that the message you are using speaks to the right audience and has been proven to get results!

Why should I hire a professional to manage my Google AdWords campaign?

The first step in creating cost-effective Google AdWord ads is to spend some time with keyword research. When left on their own, many advertisers have difficulty finding the best phrases to target. This will affect the campaign's quality score (a measure of how relevant the keywords are to the overall campaign) and will adversely affect the entire campaign, from the cost-per-click, to conversion rates, to the campaign's ROI.

As a result, it’s generally more productive to hire a professional to manage your Google AdWords campaigns. Our basic rates begin at less than $10 per day; odds are you'll be spending more than that if you were to run the campaign on your own. Here are additional reasons to consider hiring a professional:

• We know how the best strategies for Google AdWords set up, including how to manage campaigns and AdWord groups.
• We know how to research the best keyword phrase options, based on other bid levels, how often the terms are searched for, and more.
• We understand variations in the Google AdWords environment, such as “broad matching,” and negative keywords.
• Pay-per-click marketing can be complicated and time consuming, especially when dealing with thousands of variations and keywords, and optimizing ads for each.
• We will take the time to test variations and monitor results for you, to ensure the best Google AdWords campaign results.

Turn Decision Makers into Customers

Google AdWords is not only a great way to get in front of prospective customers who are searching for your offerings, but it's also one of the best ways to educate the market place about why you are different and better than your competitors. When done right, this critical step can help turn decision makers into customers.

If you would like to learn how we can do this for you, read our FREE article on "Turning Decision Makers into Customers: Bridging the Credibility Gap."

  Learn how to turn decision makers into customers >>