Google AdWords has changed the way advertising works. No longer do you need to buy lists and search databases to uncover potential customers; the tables have been turned. For the first time ever, people can make effective searches to find YOU.
When AdWords first came out, it was a whole new paradigm. Experimentation was encouraged. Back then, failing meant that you spent an extra few cents on a keyword.
Today, AdWords is the single largest revenue source for Google, and competition to get in on the right keywords and effectively control advertising costs has become much more complicated. Making a mistake today could costs you thousands of dollars.
- If you are managing your own AdWords account, you are likely losing money, or not getting the return on the investment that you expected.
- If you are not familiar with the term "negative keywords" or don't understand how to use them, you are spending too much money on your campaigns.
- If you have not done proper keyword research with professional keyword tools, your campaigns are probably not targeting important niche keywords that could have a dramatic impact on your campaign's ROI.
