We look at email marketing as the glue that hold together all
of your communication channels. An effective email
marketing program will not only have tangible results within
its own campaigns, but contribute to the success of other
marketing efforts as well, whether these are online or offline
campaigns.
When we begin an engagement, one of our first steps is to
learn more about your existing campaigns, your business
goals, and what you have found to be effective. This results
in one of our first tactical deliverables: a strategy pyramid.
With a strategy pyramid outlined, we can better measure
when and where email marketing can plug into your existing
marketing efforts, finding beneficial communication points to help move prospects through the sales cycle, help build
relationships with both prospect and customers, and identify areas where we can build quality opt-in email lists. This
can make the difference between activity and real productivity.
By the end of the 12-week program you will have learned enough to run the email marketing campaigns with your in-house
resources. You will also have enough knowledge to know what you can handle in-house and what you might
need to outsource. Regardless of your situation, you will be fully educated and will be able to make good business
decisions moving forward.
What You Get
Here’s what you can expect to get during the 12 week program:
- One-on-one consultation
- Assistance with the design and copy writing of each email
- Education on best practices of email marketing
- Help you launch at least one, and probably many more, email campaigns
- Expert analysis on each of the campaigns we run together (and teach you how to do this yourself)
- Provide you with the tools and skills necessary to build a quality opt-in email list
- General marketing consulting—email marketing works best when integrated into other programs, and we
can provide you some expert marketing advice on your existing programs
- Includes our email marketing system and training on how to use it effectively
- Special discount (Aperio Marketing clients only) to receive $150 off MarketingSherpa’s Email Marketing
Benchmark Guide 2010—a helpful tool to help you evaluate how your efforts measure up against the
competition (regularly $497)
