As Sir John Harvey-Jones said, “The nicest thing about not planning is that failure comes as a complete surprise.” By definition, a plan is a scheme, program, or method worked out beforehand for the accomplishment of an objective. Thus, while it is generally understood that planning is a good thing, the opinion most people have is “planning is a waste of time.” The reasons for this are numerous, but it can be reduced to one main culprit: lack of planning “know how.”
Furthermore, when organizations do get the courage to plan, they usually set out to achieve the impossible.
How well does your organization plan? Do you know the ten key areas that good planning should address? This marketing tool and diagnostic covers these ten key areas and will help you assess how well your organization plans.
