Day:Thursday, September 3, 2009
Time: 11 a.m. CDT
Location: Online
According to a recent survey*, 87% of consumers in the United States cite email as the top reason for connecting to the Internet.
Email lets us confirm purchases, easily archive transactions, and can be a more efficient means of customer service. It can help retain customers, keep members informed, increase sales, fill seats, raise brand visibility and help you grow your business. Email is faster and more affordable than traditional print mail, and, by some measures, it offers the best return on investment of any marketing medium.
Email Marketing with a Conscience
Despite anecdotal evidence and scientific surveys indicating that most people look to email as a means of communication, many businesses are scared to use email marketing, worried that it will undermine their credibility or hurt their brand image. At best, it is seen as an inexpensive means to send out newsletters. We are happy to know that you want to ethically market your business. And we are here to help.
The Power of Email Marketing
If you are looking to increase sales, grow your business, or enhance customer service for your clients, join us for this important live, interactive webinar on how to incorporate email marketing into your organization. During this event, you will learn:
- The 5 types of email marketing and how to use them
- The 40-40-20 rule and why it's important to email marketing
- What RFV means and how it can help you grow your business and get more loyal customers
- How to grow your list
- Best times of day to send your emails
- How to conduct subject line testing
- And much, much more
Space is limited. Register today!
About the Presenter
Matthew Parente—President/Founder of Aperio Marketing
When Matthew received his degree in anthropology, he soon realized its pragmatic value in the business world. Over the last decade, Matthew used his skills to help companies discover their authentic stories and create communities that helped foster strong relationships and brand loyalty. This experience has given him the opportunity to master his abilities as an innovator, collaborative leader, and a professional renowned for his attention to detail as well as his analytical and efficiency skills. The foundation of his marketing philosophy begins with the belief that marketing, especially for small- and medium-sized organizations, should be based on genuine relationships and community.
Noted for his pragmatic approach in creating and implementing marketing strategies and processes, Matthew is a frequent speaker at industry events, and contributes articles to various publications.
