Day: Friday, March 27, 2009
Time: 11 a.m. CDT
Location: Online
Despite anecdotal evidence and scientific surveys indicating that most people look to email as a means of communication, many businesses simply see email as a tool that can help raise awareness, but is limited as a credible marketing tool — worried that email marketing campaigns will undermine their credibility or hurt their brand image.
Making it Happen with Email Marketing
If you are already using email marketing and want to take it to a new level — or if your still just thinking about getting started and how it might be used within your organization — join us for our upcoming webinar, Advanced Email Marketing Strategies & Techniques, where we'll teach you how to:
- Create a strong, personal bond with your audience, including:
- How to track where new sign ups came from
- How to set up triggered emails - send on birthdays, anniverseries, etc.
- Tell a story that engages — and activates — your audience, including:
- How to automate an email send
- How to set up a series of scheduled send
- Discover when your audience is listening, including:
- How to make sense of your email marketing reports and statistics
- How to test subject lines
- How to test best days to send
- Measuring effectiveness
- And much, much more
Space is limited. Register today!
About the Presenter
Matthew Parente — President/Founder of Aperio Marketing
When Matthew received his degree in anthropology, he soon realized its pragmatic value in the business world. Over the last decade, Matthew used his skills to help companies discover their authentic stories and create communities that helped foster strong relationships and brand loyalty. This experience has given him the opportunity to master his abilities as an innovator, collaborative leader, and a professional renowned for his attention to detail as well as his analytical and efficiency skills. The foundation of his marketing philosophy begins with the belief that marketing, especially for small- and medium-sized organizations, should be based on genuine relationships and community.
Noted for his pragmatic approach in creating and implementing marketing strategies and processes, Matthew is a frequent speaker at industry events, and contributes articles to various publications.
